SMG : STILL MOVING UNDER GUNFIRE FW19 “RESURGENCE” COLLECTION

SMG : STILL MOVING UNDER GUNFIRE FW19 “RESURGENCE” COLLECTION | 品牌秋冬「進階」系列形象

由 JJ 林俊傑所成立的流行品牌SMG : STILL MOVING UNDER GUNFIRE,再度親身上陣演繹新一季秋冬系列的服飾,本季概念設定為「RESURGENCE - 進階」,從廢棄的工業場景到戶外冒險, 再到充滿城市都會感的現代風建築,以更為現代工業感的冷硬線條與建築風範作為畫面故事基底,呈現與春系季度截然不同的畫面取材,遊走在戶外漸進都會的韌性與自適,體現日常著用中的品牌創意元素 ,呈現不停止腳步持續進階的品牌屬性。
SMG 2019 FW ”RESURGENCE” COLLECTION 系列設計,在面料選擇上大量的使用視覺 變化豐富的素材:民族風圖紋、千鳥格格紋、西服直紋、毛絨、燈芯絨等秋冬豐厚的季節性質感,在品 牌設定本格流行軍、工裝中帶出「成熟/優雅/叛逆/機能/混合」的多元印象,在製作設定上以日常實用的單品服飾為基礎,藉由不同層次的設定去使用相呼應的面料,如最外層的外套都具有防水/防風/速乾的機能性質,配色更為樸實低調,搭配應用的內層款式則以更別緻的面料呈現,開發出樣式獨特但兼具實際搭配穿著的考量,徹底為品牌翻轉出全新玩味設計的新章節。

Founded by JJ Lin, streetwear and lifestyle label, SMG: STILL MOVING UNDER GUNFIRE, launches its latest Fall/ Winter Collection centred on the theme, “RESURGENCE”. Inspired by dilapidated industrial style, outdoor adventures, and modern architecture in cosmopolitan cities, this latest collection is a bold contrast from SMG’s Spring/ Summer Collection earlier this year.
SMG 19FW RESURGENCE Collection interprets its design inspirations and elements into prints and textures that are aesthically compelling—native/tribal, houndstooth, stripes, fleece, and corduroy for the fall/ winter climate. Stemming from the brand’s signature military and workwear style, the new collection also incorporates elegance, rebelliousness and functionality all into one. Fabrics in organic colours are specially selected for pragmatism in the colder season, with windproof, waterproof and quick-dry functions. Also, the collection provides versatility, whether worn on its own or mixed and matched with another on colder days.

Creative Director_JJ Lin
Art Director_Ming Yu & Andy Chang
Fashion Stylist_Andy Chang
Apparel Designer_Jamo Chen
Photographer_Sih Wei Chen
Cinematographer_Iver Liu (A FILM BY RAD)
Music_JFJ Productions
Hair_H Park Peter
Makeup_美少女工作室
Special Thanks_SMG & JFJ Crew
Nike TW & WH Public Relations
Keen TW / Karrimor TW / Scarpa TW / Lowa TW

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#smg1307
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#smgresurgence

 

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