The Store
SMUDGEStore

SMUDGEstore is the flagship store that houses the in-house brand SMG, along with other labels such as Devilock, Brook Avenue, Greedy Genius, Rebel Scholar and Subcrew.

The Brand
The Concept of SMG

SMG is a lifestyle label that recognizes the stressful moments and volatile nature of life and how one literally feels that he or she is “under gunfire” in life's daily grind.

The name says it all: “Still Moving UnDer Gun firE”, in short, SMG or Smudge. The label is the pure and simple expression of the concept, thus the acronym SMG. The word “Smudge” also takes on a special meaning for the brand as it reminds us of the endless daily wars we must fight in our lifetime against negative adversities that can so easily “smudge” our life’s canvas. The brand states boldly for all to still move, despite being under “gunfire” with the hope, faith and strength to conquer all adversities that constantly try to “Smudge” our lives in this modern society.

 These beliefs are carefully translated and crafted into our products’ design. At the same time, the founders of SMG and crews sincerely hope that all who supports and wears the SMG label will hold these noble beliefs and strengths.


The Founder
JJ Lin

The concept of SMG came from JJ Lin. While JJ is a singer/composer, producer, and actor, who has achieved huge success in Greater China, Taiwan, Hongkong, Singapore, Malaysia and other parts Asia, he is also passionate about the street scene, fashion and pop art (from art toys to fine urban-styled art).

With encouragement from his homies and support from his working partners, the brand SMG was born.  SMG is the melting pot of creative experiences - Still Moving UnDer GunfirE.

SMUDGEstore is the extension of that thought.

“SMG clothing holds the attitude of “Still Moving Under Gunfire”. Its military-inspired style hopes to instill a sense of loyalty and strength in our brand philosophy. We believe building the brand is like recruiting an army of modern lifestyle soldiers.” JJ Lin