SMG recognizes the stressful moments and volatile nature of life and how one literally feels that he or she is “under gunfire” at times.

The label hopes to evoke a generation of passionate urbanites, who will “smudge” their philosophy of life with each step they take. In SMG, life is represented by strength and belief in oneself to keep moving in style even in harsh times.

These beliefs are carefully translated into our products’ design. At the same time, the founders of SMG and crews sincerely hope that all who supports and wears the SMG label will hold these noble beliefs and strengths.

 

The concept of SMG came from JJ Lin and a brotherhood with similar visions and dreams, including his partner, Matthew Edward Loh. While JJ is a singer, producer, composer and actor, who has achieved huge success in greater China, Taiwan, Hongkong, Singapore, Malaysia and other parts Asia, he also shares a serious passion for the street scene, fashion and pop art (from vinyl toys to street art).

Matthew Edward is a visionary whose strengths lie in photography and entrepreneurship. When the 2 friends met, Edward shared JJ’s belief in creating a street wear label that illustrates a lifestyle of strength and faith. The subsequent creative melting pot on all these resulted in the label SMG - Still Moving UnDer GunfirE.